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About Purely Adoptions

Every rescue has a story. This is ours.

Our Mission

We rescue, rehabilitate, and rehome stray and abandoned cats and dogs across Singapore, while advocating responsible pet ownership, fostering, and adoption to reduce animal abandonment.

Our Vision

A world where every rescue is valued, protected, and given the chance to live out their days in a safe and loving home.

Our Divisions

One organisation, four divisions

Our main division for rescuing and rehoming cats and dogs across Singapore since 2009.

Dedicated to the rescue, care, and adoption of cats. Follow @purelymeow on Instagram.

Focused on rescuing and rehoming dogs. Follow @purelywoof on Instagram.

Our fundraising shop. Every purchase supports our rescue operations. Visit Purely Shop.

Our Journey

From a Facebook page to a rescue organisation

Where It All Began

Purely Adoptions started in 2009 as a simple Facebook page to share adoption posts for puppies, stray animals, and pets in need of new families.

What began as a small initiative quickly grew into a trusted platform that encouraged adoption and foster care within the community.

A Growing Community

Within three years, our community grew to over 15,000 followers. As our reach expanded, so did our understanding of the challenges faced by rescuers and stray feeders in Singapore.

We realised that sharing posts alone was no longer enough.

Stepping Onto the Ground

In 2013, we began working closely with stray feeders, shelters, veterinarians, and food distributors to better support animals in need.

That same year, five newborn puppies were found trapped in a 50-metre metal pipe in the Tuas area. With no time to lose, we stepped in. This became Purely Adoptions' first hands-on rescue.

Our First Rescue

Caring for rescued animals

We cared for the two-week-old puppies ourselves, feeding each one by hand every three hours. It was tiring and hard, but deeply rewarding.

Watching them grow stronger showed us what is possible when we care and take action.

Continuing the Journey

Today, Purely Adoptions continues to rescue, rehabilitate, and rehome cats and dogs across Singapore. We work with fosterers, volunteers, veterinarians, and partners to give every rescue the best chance at life.

We are proud of how far we have come. We are even more committed to the lives still waiting for help.

What We Do

Our commitment to rescue, care, and rehome

Rescue & Trapping

We respond to urgent rescue cases across Singapore, safely trapping stray and abandoned cats and dogs who need immediate help. Our trained volunteers work with feeders and the community to bring animals to safety.

Medical Care & Rehabilitation

Every rescued animal receives full veterinary care including vaccinations, sterilisation, treatment for injuries, and ongoing medical support. Animals stay with dedicated foster families during their recovery.

Adoption & Forever Homes

We match each rescue with a loving family through our adoption process. We run adoption drives, share available animals on social media, and support adopters along the way.

Supporting Stray Feeders

We support 17+ dedicated stray feeders across Singapore who care for community animals daily. Through food donations, vet help, and fundraising, we support these dedicated feeders in their daily work.

Want to be part of our rescue family?

There are many ways you can help save more animals

Meet The Purely Team

The dedicated volunteers behind our rescue work

Patrick Cher - President

Patrick Cher

President

Estella Lien - Vice President

Estella Lien

Vice President

Adeline Kwong - PurelyShop Manager

Adeline Kwong

PurelyShop Manager

Irene Ng - PurelyWoof Manager & Advisor

Irene Ng

PurelyWoof Manager & Advisor

Jenny Cheong - PurelyMeow Team Leader

Jenny Cheong

PurelyMeow Team Leader

Jamie Goh - PurelyWoof Team Leader

Jamie Goh

PurelyWoof Team Leader

Joanne Cheong - PurelyMeow Deputy Team Leader

Joanne Cheong

PurelyMeow Deputy Team Leader

Evan Weng & Milktea - PurelyMeow Outreach & Education

Evan Weng & Milktea

PurelyMeow Outreach & Education